Digital Operations Manager Job at Adams Outdoor, New York, NY

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  • Adams Outdoor
  • New York, NY

Job Description

Digital Operations Manager 

About the Role 

We are seeking a Digital Operations Manager to own our programmatic advertising operations and digital billboard network. This role is the hands-on operator and internal expert for our direct and exchange programmatic systems, while also holding accountability for the health and performance of our digital OOH infrastructure. 

What You'll Own 

Programmatic Operations 

  • Full ownership of our direct and exchange programmatic systems 

  • Hands-on configuration, management, and troubleshooting of exchange integrations, deal ID setup, creative specs, and pacing 

  • Own the technical relationship with DSP and SSP partners 

  • Partner with Sales and Revenue teams to surface delivery issues and support campaign execution 

  • Serve as the internal subject matter expert on how the programmatic stack works and how to keep it running 

Digital Network Operations 

  • Full ownership of digital uptime across our billboard network in all active markets 

  • Day-to-day health monitoring, incident response, and resolution workflows for digital display outages 

Digital Systems and Vendor Management 

  • Own and administer digital inventory booking and contract management platforms 

  • Manage content management and media player software vendors, holding them accountable to roadmap commitments and SLAs 

Cross-Functional Coordination 

  • Act as the primary liaison between digital ops, IT, and sales on issues affecting digital inventory availability and delivery 

  • Drive resolution of booking conflicts, overbooking diagnostics, and play count discrepancies 

  • Coordinate with the data team on play count pipeline integrity, alerting, and reporting accuracy 

  • Manage project tracking and team workflows, keeping workstreams organized across markets and stakeholders 

What We're Looking For 

  • 5+ years of experience in programmatic ad operations, digital media operations, or a related operations role 

  • Hands-on experience operating programmatic exchange integrations: SSP or publisher-side experience strongly preferred over DSP or agency-side 

  • Demonstrated system ownership across the full lifecycle: configuration, monitoring, performance optimization, and vendor accountability 

  • Experience managing vendor relationships and holding partners accountable to SLAs 

  • Comfort working deep in technical systems: you understand how data flows between platforms and can diagnose where it breaks 

  • Strong project management skills with the ability to juggle multiple active workstreams across markets and vendors 

  • Clear communicator who can translate technical issues for non-technical stakeholders 

  • Proficiency with project management tools such as Asana 

Nice to Have 

  • Familiarity with digital OOH content management or media player platforms 

  • Experience in a multi-market or distributed field operations environment 

  • Background working with data and BI tools (Tableau, Snowflake, or similar) for operational reporting 

Job Tags

Full time, Contract work

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